PPC Specialist

Client

Ecommerce Brand

Role Overview

We are looking for a data-driven PPC Specialist to own our paid acquisition across the GCC. You will manage full-funnel ad campaigns across Google, Meta, and TikTok, using your native Arabic skills to craft high-converting, localized messaging for regional markets (UAE & KSA).

Key Responsibilities

• Campaign Management: Build, monitor, and scale campaigns on Google Ads (Search, Shopping, PMax), Meta Ads, TikTok, and regional marketplaces (Amazon/Noon).
• Localization: Write and optimize compelling ad copy and landing page content in Modern Standard Arabic (MSA) and GCC dialects.
• Optimization: Track daily ROAS, CPA, and CVR. Run structured A/B tests on ad creatives, bidding strategies, and audiences.
• Technical Setup: Maintain Google Merchant Center feeds, GA4 tracking, GTM, and conversion pixels.
• Collaboration: Partner with graphic design and e-commerce teams to align visual ad assets with promotional calendars (Ramadan, White Friday, Payday sales).
  

Requirements

• 3+ years managing performance marketing for an E-commerce/D2C brand.
• Fluent/Native Arabic (written and spoken) + Business English.
• Strong hands-on experience with Google Ads, Meta Ads Manager, and TikTok Ads.
• Proficiency in GA4, Google Tag Manager, and product feed management.
• Proven track record of running successful campaigns targeting KSA and UAE.

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