More than half of employers plan to hire this year, but growth is more deliberate. The focus has shifted toward fewer, higher-impact roles, with hiring decisions closely tied to commercial outcomes and long-term sustainability.
With 62% of professionals considering a new role, the market remains active, but the drivers have evolved. Increased workloads, slower salary growth and changing expectations are prompting many to assess their next move.
Salary remains the most important factor in attracting and retaining talent. However, with pay growth stabilising, candidates are placing more weight on company culture, progression and overall value.
As flexible working becomes standard, company culture has become a key deciding factor. Candidates are looking beyond policies, seeking clarity on how teams operate, collaborate and support one another.
Artificial intelligence is beginning to reshape roles and expectations. While still developing, it is already influencing how teams are structured, how work is delivered, and the skills required to succeed.
